New Coldwell Banker TV ad campaign features voice of Tom Selleck

In its new television ad campaign, launched this week for the spring selling season, Coldwell Banker Real Estate is focusing on the deepest, most personal meanings of homeownership.

The new ads feature the voice of “Magnum P.I.” television star Tom Selleck, whose father had served as an executive with Coldwell Banker for 38 years. When Selleck found out he was selected for the ad campaign, he reportedly told his mother that he “was at last in the family business.”

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