Not Just Voiceover

Interesting take on the use of voiceovers in massively multiplayer online games. I believe that since these are games players will invest years of their lives into, developers should concentrate on what the players will be spending the majority of their time doing. Unfortunately, that will not be listening to well-trained actors read dialogue. They [...]

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link TV comic Stephen Merchant has quit as the voice of Barclays following a contract dispute. The star walked away from the deal after three years, telling the troubled bank he had “increasing commitments in the US”. His decision follows a backlash from fans upset that the co-writer of The Office and Extras had signed [...]

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Honda has hired actor Jason Bateman as the new “narrator” of Honda advertising. His debut: the new Accord commercial (“Through It All-5 Star”) that debuted during Sunday’s Patriots/Chargers NFL game. He can next be heard in a spot for the redesigned Pilot. “For Honda, the tone of our advertising needs to be simple, smart and [...]

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Link for whole interview Next year, Nickelodeon will relaunch Turtles as a new animated series, and EW can report exclusively that Sean Astin (Lord of the Rings‘ Sam, The Goonies‘ Mikey, and Rudy‘s Rudy) will be voicing red-masked Raphael. He’ll be joined by a cast that includes Jason Biggs as Leonardo, Greg Cipes as Michelangelo, and Rob Paulsen as Donatello. Between [...]

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The results of an AdweekMedia/Harris Poll, conducted last month, give reason to believe gender stereotypes are alive and well in the way many people react to male and female voiceovers in commercials. On the question of which sort is “more forceful,” 48 percent of respondents said a male voiceover is, vs. 2 percent saying a [...]

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The world lost another great in the advertising and voiceover industry when Hal Riney passed away after battling cancer in his San Francisco home on Monday. Best known for creating, and voicing the campaigns behind such products as Bartles and Jaymes, GM’s Saturn, and the 1984 re-election campaign of Ronald Reagan, Riney helped establish San Francisco as [...]

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